Peloton : Leipzig, Germany
Selected as PM partner by Peloton for their European market launch in 2018, Deploy has since been lead PM and part of the team to deliver over 45 retail spaces in UK and DE to date.
In preparation for the launch of Tread in Germany, Deploy acted as lead CPM working alongside Peloton, together with local GC’s, architects and other professional partners. Deploy’s scope was to ensure the Peloton brand and concept were fully integrated into the Leipzig space, including all allowances for known future new product launches. We worked at length alongside the landlord and German local authorities to ensure the buildings iconic and historic features were preserved.
Deploy ensured the building’s internal exposed retro ductwork was maintained, as well as the listed shopfront by giving clear views from both inside the store and adding a statement to the street. Together we go far!
“We’ve never worked with an external partner who cares so much about our brand, our people and our stores. Deploy are a critical part of our team.”
INTERNATIONAL DIRECTOR OF ESTATE DEVELOPMENT, PELOTON
